Put on your tightest 70's leathers, the ones with the double stripe that runs from neck to foot, strap on your "Ago" replica AGV helmet, kick over your Garelli moped and take a ride back in time to the early 1970s, when men looked like women, and women sprawled themselves across 2 wheeled forms of transport of all types in the name of advertising...

Check out the Suzuki ads as an example of sex trying to sell bikes - it wouldn't be allowed now (warning - these posters contain material of an 'adult' nature!!).
Some of these I like because of the wacky 70s design and typography, or weird lifestyle imagery of the time - lots of going off into the countryside to pick apples and a quick snog up against the tree (Malaguti/Garelli). The pics of the Fantic Chopper are superb - I remeber wanting one when I was a kid!! If you're a Guzzi fan, you'll recognise names like Silentium, Stucchi, Tommaselli etc, and there are some cool pics of Guzzis of the time. I particularly like the first ad for the trailer containing 2 brand new 750S's - wonder where they are now....

Most of these come from old issues of Italian bike mags from between 1973 and 1976.

Click on a thumbnail for a bigger picture, be patient to let the pic load, and enjoy....